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Robust Seminar -I活动预告
发布时间:2017-06-29浏览: 字体大小[ ]

Robust Seminar -I
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Understanding the Pharmaceutical Supply Chain through Analytical and Empirical Research
主持人:李建斌教授
 
主讲人: Dr. Hui Zhao 宾州州立大学
Hui Zhao博士现任美国宾州州立大学Smeal商学院供应链管理方向副教授,于普渡大学获得工业工程博士学位。她的研究兴趣包括分散式供应链协作、信息共享和供应链合同。近年来,Hui Zhao博士的研究内容主要集中在医药和医疗供应链上。作为最早关注这个领域的学者之一,她已经进行过相当多的研究,包括Fee-for-service合同、医药供应链中的信息共享、药物生产中的产能计划与外包、药品短缺、药品创新政策、特殊药品投资和分配策略、线上药店、健康医疗程序的成本节约问题等。Hui Zhao博士的研究成果已经在Management Science, Operations Research, M&SOM, POMS, Naval Research Logistics (NRL), IIE Transaction on Healthcare等顶级期刊上发表。
报告摘要:
Pharmaceutical industry is vital for healthcare and economy of any nation. Its supply chain efficiencies directly affect the quality and cost of public health as well. However, research on the pharmaceutical supply chain is scarce, possibly due to its complexity and the lack of data. Nevertheless, pharmaceutical supply chain provides a very rich area for research due to the following reasons: (1) Pharmaceutical industry is a unique industry, with many challenges along its very long supply chain - starting from drug development, manufacturing, distributing, to retailing, insurance, healthcare provider, patients, with many unique intermediaries such as GPO and PBM; (2) The intermingled relationship among its supply chain partners, their usually conflicting incentives, plus the heavy regulation, make the problems facing the supply chain difficult to solve; (3) Research in pharmaceutical supply chains embraces both brand and generics drugs and varies from tactical to strategic to public policy, depending on the nature of the problems; (4) Since the pharmaceutical industry is heavily regulated, research in this area may not only help the industry, but also have significant policy implication and larger impact.
In this talk, we will look at how supply chain research can help address some of the most important challenges the pharmaceutical and healthcare industry faces through a few of my research projects. Some examples include managing the Fee-for-service (FFS) contracts for brand drugs, mitigating drug shortages through drug purchasing contracts (US, Europe, and China), specialty drug distribution strategy, and others.
时间:2017年7月6日8:30-9:30
地点:管理学院215
 
(二)
Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment
主持人:李建斌教授
 
主讲人: Dr. Jing Peng 康涅狄格大学
Jing Peng博士现任康涅狄格大学商学院运作与信息管理系助理教授,在宾夕法尼亚大学Wharton商学院取得运作管理博士学位,在中国科学院大学取得计算机应用技术硕士学位。研究方向包括社交媒体营销、社会影响、产品推荐系统、统计方法论研究、数据挖掘等。目前,Jing Peng博士已有Management ScienceJournal of Marketing Research在投论文多篇(均处于第三轮审稿状态),曾获INFORMS Social Media Analytics学生论文竞赛亚军。
报告摘要:
We investigate the participation and effectiveness of paid endorsers in viral-for-hire social advertising. We conduct a field experiment with an invitation design in which we manipulate both incentives and a soft eligibility requirement to participate in campaigns. The latter provides a strong and valid instrument to separate participation from outcomes effects. Since likes, comments, and retweets are count variables, and since potential endorsers can self-select to participate in multiple campaigns, we propose a Poisson lognormal model with sample selection and correlated random effects to analyze variations in participation and effectiveness. There are three main findings. (1) The per follower pay rate has no effect on either the participation or effectiveness of paid endorsers. (2) Potential endorsers who are more likely to participate tend to be less effective. (3) Which endorser characteristics are associated with effectiveness depends on whether success is measured in likes, comments, or retweets. These findings provide new insights on how marketers can improve social advertising campaigns by better targeting and incenting potential endorsers.
时间:2017年7月6日 9:30-10:30
地点:管理学院215
 
(三)
Wharton商学院博士生学习交流会
主持人:李建斌教授
 
主讲人: Bowen Lou 宾夕法尼亚大学 
Bowen Lou是美国宾夕法尼亚大学Wharton商学院运作、信息与决策方向的二年级博士生,先后在芝加哥大学和上海交通大学取得计算机方面的硕士和学士学位。Bowen Lou的研究方向包括信息经济学、技术创新、数据科学、计算社会科学等,常用研究方法包括计量经济学、自然语言处理与机器学习。目前,Bowen Lou已经有多篇论文投稿至Management Science 等优秀期刊,并有3个正在进行的研究课题。
报告摘要:
Wharton商学院是全球首屈一指的商学院,其运作、信息与决策系(OID)有着运作管理领域的顶尖教授,培养出众多有为的活跃学者。Bowen Lou作为该系的二年级在读博士生,将会讲述他在Wharton商学院就读的经历,以及分享在世界顶级商学院做研究的心得。
时间:2017年7月6日 10:30-11:30
地点:管理学院215
 
 

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